On Feb. 11. 2010 at 10:30 PM a choreographed, immersive, happening occurred in the cereal aisle at Ralph's grocery store in La Jolla, California.
Shoppers and participants members were given a slip of paper with the following instructions:
DON'T LEAVE THE AISLE
FIND THE CEREAL THAT DESCRIBES YOU BEST
1) INGREDIENTS AND VITAMINS
2) THE PHYSICAL MAKE-UP OF THE CEREAL PIECES
3) THE BOX ITSELF
*In collaboration with Micki Davis